E-commerce
Grow your webshop with our marketing consultancy, data analytics and execution in branding, design, content creation, social media management, email marketing, SEO and SEA
E-commerce is the process of buying and selling products over the internet. This includes for example, the purchase of a product in an online store, but also supporting activities such as processing payments, distribution and online marketing. With the rise of online shopping and the internet, e-commerce has become an increasingly important topic.
Our e-commerce services consist of the e-commerce Growth Model, marketing advice, data analytics and execution in the field of branding, design, content creation, social media management, email marketing, SEO and SEA.
E-commerce Growth Model
We believe in sustainable growth. Together we are stronger and we spread the sustainable message. To shape your e-commerce and respond to current challenges, e-Fulfillment Hub has developed the e-commerce Growth Model. The e-commerce Growth Model supports you as a webshop owner and gives you insight to enable growth together. Hereby, we realize an online business model for your webshop.
Elements e-commerce Growth Model
The e-commerce Growth Model has five elements:
- Traffic (amount of webshopvisitors)
- Conversion
- Retention
- Purchasing and distribution
- Efficiency
Increase traffic to the website
There are many ways to increase traffic to the website. We help webshops to optimize the awareness and findability of their website. We ensure that interested customers become familiar with the brand by advertising on websites and social media that are relevant to them. Search engine optimization (SEO) also helps with good visibility in search engines. Other ways to increase traffic to the website are social media marketing, email marketing and link building. All this ensures more interested visitors to your website. We don’t just focus on quantity. The quality of traffic is just as important. In line with your proposition, we ensure that not only more traffic comes to your website, but that these are also the right visitors who match your proposition.
Conversion
We want to guide visitors in the process of making the right purchase decision. It is important to ensure:
- Good design of the website. A website with a good design and a good user experience creates trust, reduces frustration and helps customers easily find what they are looking for. It contains enough calls-to-actions for which your website visitors eventually make a purchase and convert.
- Correct information about products. Good and detailed product information helps in making the purchase decision. Moreover, the correct information ensures that fewer products are ultimately returned.
- Correct images about products. Using images is arguably the most important thing when guiding visitors through their purchase process. People love to see what they buy. We help you with suitable images to communicate your product in a clear way and increase the conversion rate.
- Information about accessories and bundles. By thinking beyond the boundaries of a single product and more into associated accessories and bundles, you can reduce the number of shipments. You also optimize the shopping cart by letting customers immediately order the right accessories and/or other relevant products.
- Reliable website. A website with a reliable design and the right quality marks and good customer reviews ultimately leads to a higher willingness to buy.
Retention
Build a lasting relationship with the customer by using personalized marketing. Involve them in the ins and outs of the brand and hence provide brand ambassadors. This increases the chance that they will eventually make a follow-up purchase.
Purchasing and distribution
Take care of the relationship with suppliers to maintain a good margin per product. Find new partners to further expand your range and ensure increased distribution via affiliate platforms or marketplaces (such as bol.com or Amazon).
Efficiency
Optimize and automate your e-commerce processes:
- Measure the impact of the use of paid media, technology, and offline communication: continuously optimize the marketing mix to achieve maximum return on investment (ROI).
- Optimize the supply chain: insight into packaging, inventory/storage and shipments makes it possible to continuously improve these processes.
- Productivity: where possible, we help to work more efficiently, to organize systems better and thus to get more done in less time.
Are you curious about how we can apply the e-commerce Growth Model for you? Request a free quote!
E-commerce services
Our e-commerce services are aimed at making webshops commercially successful. In addition, it uses the latest techniques and systems around big data, analytics and industry 4.0 as well as sustainability so that webshops are immediately future-proof and ready for the next growth step.
Are you curious about what we do to grow your webshop? Contact us!
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Fahrenheitstraat 11
6003 DC Weert
+31 (0) 495-788118
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